Snap Inc. Introduces “App Stories” for Third-Party Apps
Launch Partners Include Tinder, Houseparty, and AdventureAide
Additional Snap Kit Integrations Announced with Anchor, Anghami,
Breaker, Fitbit, GoFundMe, JioSaavn, Netflix, Venmo, and VSCO
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Snap Inc. (NYSE:SNAP) today announced new Snap
Kit capabilities and partnerships, including App Stories, which lets
Snapchatters create custom Stories for partner apps, directly from
Snapchat. Additionally, the company announced new partners across the
Snap Kit ecosystem.
Snap Kit launched in June 2018 as a new way to help partners and
developers grow their apps by integrating Snapchat’s most popular
features. Partners can now bring many of the best Snapchat features into
their own apps, as well as integrate their apps into the Snapchat
experience. More than 200 apps have integrated with Snap Kit to date.
Like all Snap products, Snap Kit was designed with a privacy-centric
approach: Snap does not share demographic information or friend lists
with third-party developers.
App Stories
With App Stories, developers can invite their own community to create
custom Stories for their platforms, right from the Snapchat app. Through
the all-new App Stories offering, developers can now leverage Snapchat’s
camera engagement to enrich the experiences on their own apps.
- Tinder -Tinder is making it easier for their users to
update their profiles more often with personal, engaging Stories.
Tinder and Snapchat users will be able to send a Snap to a new "My
Tinder Story" option right from within the Snapchat app, adding that
specific Snap directly to their Tinder profile.
- Houseparty -Houseparty, a face-to-face social network,
is integrating App Stories to help friends connect, even when they
aren’t all able to group video chat.
- Adventure Aide -With Story Kit, Adventure Aide’s local
community guides can post Stories from their adventures directly to
the app, helping users discover their outdoor activities and sign up
for adventure.
These integrations will launch throughout 2019.
Bitmoji Kit
Bitmoji Kit enables Snapchatters to bring their Bitmoji with them to
even more app experiences.
- Fitbit - Beginning today, Fitbit is bringing Bitmoji off of the
phone and onto the wrist for the first time ever to make getting
healthy more fun. Bitmojis can be displayed on Fitbit smartwatch clock
faces, including the new Fitbit Versa Lite Edition, and dynamically
update throughout the day.
- Venmo - Coming soon, Venmo is integrating Bitmojis into its
payments app. Customers will be able to seamlessly “say it with
Bitmoji” when writing payment notes to accompany their Venmo
transactions.
Creative Kit
Creative Kit invites developers to design and build their custom,
branded Stickers, Filters, links, and more that can be shared from their
own apps right into the Snap Camera, where they become a part of
Snapchatters’ conversations. Creative Kit integrations offer partners
both free distribution within Snapchat and attribution back to their app
or site.
Partners live today or coming soon include:
- Anchor -Anchor is democratizing audio by providing the
easiest way for anyone to create and distribute a podcast. Share a
Sticker featuring the podcast you just posted, driving tune-in from
friends and fans.
- Anghami - Snapchatters in the Middle East can now share their
favorite music with their friends right from the Snap Camera.
- Breaker -Breaker is a social podcast app, designed to
make listening, discovering, and sharing great podcast episodes with
friends easy and fun. Share a Sticker directly from the Snapchat
camera with your friends on Snapchat.
- GoFundMe -From the GoFundMe app, Snapchatters can
easily link to Snapchat to record a Snap to promote the cause and send
to friends. Recipients can get involved with one simple swipe up.
- JioSaavn - Share what you’re listening to on India’s leading
audio and music streaming service for South Asians around the world.
- Netflix -From within the Netflix iOS app, members can
select a title they’d like to share on Snapchat, seamlessly adding
that title’s custom art to their Snap to post to their Story or send
to friends directly.
- VSCO - With VSCO's powerful editing tools, everyone can learn
to create stunning images. By sharing those photos on Snapchat,
showcasing your creativity is simple.
Snap Audience Network
In the coming months, Snap will launch the Snap Audience Network,
designed to offer third-party developers the opportunity to monetize
their apps with the company’s popular full-screen mobile ad format, Snap
Ads. As the developer ecosystem grows, the Snap Audience Network will
offer advertisers new ways to reach relevant communities outside the
Snapchat app. Starting today, developers can apply to get access to our
Ad Software Development Kit (SDK) at SnapKit.com. The program will
launch with iOS integrations, and will be available in the United States
only.
Applications for app publishers and developers open today.
Visit Kit.Snapchat.com
for more details.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera
represents our greatest opportunity to improve the way people live and
communicate. We contribute to human progress by empowering people to
express themselves, live in the moment, learn about the world, and have
fun together. For more information, visit snap.com.
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Press:
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Source: Snap Inc.