Snap Announces New Slate of Snap Originals, Premium Shows Created Exclusively for Snapchat’s Mobile-First Audience
Bunim/Murray Productions, Dakota Pictures, New Form, and Bazelevs
Among Industry Players Set to Create Original Scripted Shows and
Docuseries
SANTA MONICA, Calif.--(BUSINESS WIRE)--
Snap Inc. (NYSE:SNAP) today announced its new slate of Snap
Originals, the company’s premium, mobile shows created exclusively
for Snapchat’s audience. Snap’s new shows will be available globally on
Snapchat’s Discover page, one of the industry’s leading made-for-mobile
video platforms.
New Snap Originals will begin airing May 2019 and include a range of
genres including serialized scripted dramas and comedies,
character-driven docuseries, unscripted social commentary, and more.
Snap is partnering with some of the industry’s next and best creators to
continue to define mobile storytelling. Production partners include
Bunim/Murray Productions, Dakota Pictures, New Form, and Bazelevs, as
well as established film and television writers and producers.
Snap’s new slate announced today includes:
- Two Sides - (New Form) - A young couple navigates a
breakup in this innovative series told from both characters’ points of
view at the same time. Scripted series launches May 2019.
- Commanders - (Dakota Pictures) - In this comedy, two
teenage outcasts discover a mysterious code within a retro computer
that can alter real life. When they decide to use this newfound power
to disrupt the cliché social structure, their high school will never
be the same. Scripted series launches June 2019.
- Untitled BuzzFeed Daily Show - (BuzzFeed) - BuzzFeed’s
daily afternoon show brings viewers the latest celebrity,
entertainment, and OMG moments blowing up the internet. Launches
Spring 2019.
- Sneakerheads - (Indigo Development and Entertainment
Arts and EMJAG Productions) - A comedy that follows the misadventures
of three college freshmen as they navigate the crazy, shady, mercurial
world of Los Angeles sneaker culture. Scripted series launches June
2019.
- While Black - (Indigo Development and Entertainment Arts
and Main Event Media) - Author, filmmaker, recording artist, and
educator MK Asante explores racially charged social issues through
candid conversations. Unscripted social commentary launches Summer
2019.
- Can’t Talk Now - (New Form) - A teen soap that takes
place inside the phones of a group of high school freshman BFFs as
juicy drama unfolds across group texts, video chats, and social media.
Scripted series launches Summer 2019.
- Compton Dreams - (October Films) - Follow the highs and
lows of three up-and-coming artists from Compton as they strive to
become the next big name in hip-hop. Docuseries launches Summer 2019.
- Denton’s Death Date - (Insurrection Media) - This
comedy, set in a world where everyone knows the exact day they are
going to die, centers on Denton Little, a high school junior whose
death date is only a week away. Denton finally starts living his life
to the fullest when a series of strange events unfold that may be the
key to avoiding his fate. Based on the novel by Lance Rubin. Scripted
series launches September 2019.
- Stranded with Sam and Colby - (Bunim/Murray Productions)
- A pair of influencers film from a haunted location and what starts
as something fun quickly takes a terrifying turn. Docuseries launches
Fall 2019.
- Dead of Night - (Bazelevs in association with Hooked) -
Armed with only her phone, a teenage girl must escape a quarantined
city full of zombies. Shot in ScreenLife, exclusively from the point
of view of the smartphone screen. Based on a Hooked story. Produced by
Bazelevs in association with Hooked. Scripted series launches October
2019.
In addition, Snap announced today it will be renewing the following
serialized Snap Originals: Endless Summer by Bunim/Murray
Productions, Deep Creek by Woodman Park Productions, an All3Media
America company, and The Dead Girls Detective Agency by Indigo
Development and Entertainment Arts, Insurrection Media, and Keshet.
Snap launched Discover in January 2015 as a place for Snapchatters to
explore premium content from an editorial perspective. Rooted in the
creativity of its community and facilitated by the unique power of the
Snapchat camera, Discover pioneered the first Story format and vertical
video content orientation now being adopted by other platforms. Today,
Discover features mobile magazines (called Publisher Stories), and Shows
from hundreds of creative partners around the world.
Snap unveiled its first slate of serialized Snap Originals in October
2018. Season one of Endless Summer was watched by over 28 million
unique viewers, and over 40% of the users that completed the first
episode of The Dead Girls Detective Agency went on to watch the
entire first season.
Snap Originals are available on the Discover page to Snapchat users
globally. Each episode averages five minutes in length and brands can
purchase Commercials within these shows, Snap's six-second,
non-skippable ad format. For more on Snap Originals, visit: snaporiginals.snapchat.com.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera
represents our greatest opportunity to improve the way people live and
communicate. We contribute to human progress by empowering people to
express themselves, live in the moment, learn about the world, and have
fun together. For more information, visit snap.com.
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Source: Snap Inc.